Is â€˜localâ€™ the same as â€˜slowâ€™?
Read the other way round, this is the case: â€˜slowâ€™ as in â€˜slow foodâ€™, or â€˜slow fashionâ€™ is always local. The slow movement which emphasises community, quality, ethics, regional distinctiveness and the craft/artisanal way of producing things is hip and happening in South Africa. But for purposes of this guide â€˜localâ€™ is not always â€˜slowâ€™. There is no question that handcrafting a skirt, a soap or a cask of brandy and growing broccoli organically involves an entirely different level of skill and passion than manufacturing, say, a conventional shampoo in a factory. The reason that I have decided to include some mass-produced items made in RSA is that for me â€˜buying localâ€™ is about starting a habit, about rethinking our shopping lists. Handcrafted products, even taken into account the superior quality, are currently not available or affordable for everyone all the time. But buying anything local is a start and before you know it you are a â€˜slowâ€™ partisan. If that starting point is a conventional local product which you buy every week â€“ that makes me happy.