Cynics will point out that corporates and shareholders care about profit margins and ROI, not local jobs. Sure, the global economy is here to stay, no matter if you and I buy local. But companies are waking up to the fact that consumers care about local content: I have seen â€˜Made in South Africaâ€™ design shops appear in two local shopping malls recently. And further afield the very profit driven Apple Computer announced that it will assemble a new line of desktops in Texas with components made in other US states.
I am also not saying that consuming solves anything. If we want to put the planet on a sustainable footing, we need to consume less, not more. The way we are running our growth-based economies is a humungous pyramid system.
Buying local is not about buying more. Itâ€™s about PROsuming rather than CONsuming. About buying things from people, not faceless brands. People who you can engage with in two-way-conversations. Buying local is about considering the people who make things, the raw materials, the animals and plants involved. Itâ€™s about knowing how, under what conditions and where things are made. Supporting people who know how to make things and who produce a variety of products can only be a good thing.
Even if you are not convinced that buying local can make a difference â€“ can it do any harm?